El Cinema in the Cavern of Contemporary Masses
The Shopping Mall
Abstract
The shopping mall has become one of the most important places for the social-economic and cultural development of the masses in contemporary cities. This paper explores the position of movies in the shopping center. Based on several assumptions by film critics, such as Stephen Barber and Paolo Bertetto, this paper explores the industrial nature of cinema, its existence as a commodity, and its device dimension, together with technological advances, such as digital imaging. Through this analysis, this text establishes the relationship between films, as an industrial art, and the ideological and economic hegemony of late capitalism.
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Copyright (c) 2018 Alejandro Medina
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